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Brands are developing long-lasting formulae, multi-functional goods and cosmetics laced with skincare to spur market expansion.
August 13, 2023
By: Lianna Albrizio
Associate Editor
The need for liquid makeup has increased as individuals are more attentive to how they look and search for methods to highlight their best assets. The size of the liquid makeup market – estimated to be $7.6 billion in 2021— is anticipated to increase to $10.9 billion by 2030, rising at a CAGR of 5.4% from 2021 to 2030, per Adroit Market Research. To enhance, change or beautify one's look, cosmetics with a liquid or fluid viscosity are referred to as “liquid makeup...
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